Our Town Motueka ramps up its online activity

December 11th, 2015
[by David Armstrong]

Our Town Motueka is redeveloping its website and increasing its social media presence in an effort to increase the town's appeal and profile to tourists and potential new residents.

The OTM committee last night accepted a report by member Johny O'Donnell with statistics showing that the business group's online assets are proving very successful.

This is expected to grow even further when the new website is completed, hopefully before the end of this year.

The relaunch of the site will be accompanied by a professional two-minute promotional video of the town which is currently in editing and production.

Johny is a leading light in the New Zealand online community, and has been working over the past 15 months to modernise the OTM's appeal and value both to its members - the local business community - and to visitors.

The new website will feature a new logo based on OTM's chosen marketing message "Love Motueka", and more of a shopfront presentation promoting local businesses as well as the advantages of the town and surrounding area.

It will also make a lot of use of video, which is increasingly becoming the most effective tool in social media to reach audiences.

The website is being developed by local web expert Andre Ismael of Lightstyle, and video production is being done by Kyle Mulinder of Bare Kiwi. The video aims to highlight Motueka's attractions including beer, wine, food, coffee, kayaking, swimming, bushwalking, cycling and mountain biking.

All footage was taken last week at 15 locations within a 15-minute travelling distance from central Motueka.

Our Town Motueka also launched last week a new Love Motueka Instagram account, which Johny says "will allow us to appeal to a younger and more tech savvy demographic". Instagram is fast becoming a favourite for sharing photos and videos online.

Providing solid evidence of the value of an active online presence for Motueka's promotion, Johny spoke of the success of the "Love Motueka" Facebook page, which was launched late last year and which Johny administers (see our earlier story).

Figures from last week alone showed that the number of people who have "liked" the page (its core audience) is approaching 5000, and rose 3.6% last week with 163 new page likes. Its total reach, in terms of people around the world viewing the photos and comments posted on the page, is now around 30,000 people.

About two thirds of those people reached are in the 25 to 55 age group, and they are located in countries all around the world including, for instance, nearly 6000 in Australia and 2600 in the UK.

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