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Sunday market continues to build numbers
November 11th, 2016
[by David Armstrong]
The Motueka Sunday market continues to build in popularity, thanks in part to some marketing innovations introduced by coordinator Judy Roper.
Judy presented her report and marketing plan to the Motueka Community Board on Tuesday, highlighting strong trading through the winter months with stall numbers averaging around 40.
During the peak summer season, this number rises to a little over 100, her statistics showed.
Judy attributes the steady improvements largely to competitions she is running on the market's revitalised Facebook page, with prizes including $10 vouchers.
Some $10 vouchers are also given to some community groups to use as spot prices, and to individuals such as the recent recipients of Motueka Volunteer Awards.
"Although there is a small cost associated with giving these vouchers, they much more than pay back as the people using them browse the market and buy other goods," she said.
She told the community board that she is increasing her focus on using the market as a community platform, by encouraging schools and community groups to host fundraising stalls or put on performances or displays.
The Sunday market has now been operating for over 25 years, and has gradually built up a reputation as one of the "things to do" for visitors to the region. Its main problems are susceptibility to poor weather and seasonal visitor numbers.
Among her objectives for the coming 12 months are to attract new visitors to the website and Facebook pages, and to continue using a skilled Facebook operator to increase the number of likes and direct people to the website.
Community board members praised Judy for her work and for the clear presentation of her report.
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