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Cycle Trails Trust calls on local artists to design logo

April 20th, 2011
[TDC press release]

The Nelson Tasman Cycle Trails Trust is getting into gear with the appointment of an executive officer and the launch of a logo competition.

Newly appointed executive officer Fiona Newey is wasting no time in raising the profile of the trust and what the region has to offer in cycle tourism.

“With the development of the Tasman Loop and the Dun Mountain Trail, as part of the New Zealand national cycleway, our region will offer riders a world class cycling experience,” she said. “As a first step in putting the region on the cycle tourism map, we want to work with the region’s artists to develop a brand that captures the ‘wow’ factor of cycling in Tasman and Nelson.”

Ms Newey says the brand should encapsulate the region’s stunning scenery, climate, historic railways, artisan rural communities, traditions of tobacco and hops, boutique breweries, vineyards, olive groves, festivals and port settlements.

The word is going out now to schools, artists’ networks and to the general community in the quest for a logo and the accompanying words that will form the Cycle Trails Trust brand. Judges will select the raw concept entries for further development by local graphic designer Jane Reed.
“We are looking for branding that can be used on all our printed material - from the website to tee shirts,” Ms Newey said. “We’re also interested in a catchier title that doesn’t need to include the actual name of the trust.”

The closing date for entries has been extended to 5.00 pm on the 2 May 2011 from the original date of 22 April 2011.

“We have extended the timeframe to ensure people have adequate time to produce their best work. The outcome of this competition will play an important role in the future success of the cycle trails so if people need more time to get it right it is important to enable that,” said Ms Newey.

There are cash prizes of $500 each for the logo and accompanying words. A Facebook page has been set up with all the details and conditions of entry:

* Visit Nelson Tasman Cycle Trails Trust Facebook page.
* Read more about the Tasman Loop Cycle Trail.

The Nelson Tasman cycle trails are a joint initiative of the Tasman District Council, Nelson City Council, the Nelson Tasman Cycle Trails Trust and the New Zealand Cycle Trail project.

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